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Public Relations Professionals
Public Relations could best be described as a direct
effort to influence the attitudes and opinions of people. The first order
of public relations business at Lee & Associates, Inc. is to carefully
plan and develop an effective communications program for our clients
involving their products or services. A great deal of research, analysis,
communication and evaluation go into a well-rounded program. Once the
program is determined, these are some of the avenues we follow in working
with the client and relating to the public through an integrated marketing
program:
- Research
- Strategic Planning
- Brand Positioning
- Counseling
- Newspaper/Magazine Articles
- Newspaper Columns
- Magazine Articles
- Television Appearances
- Radio Interviews
- Internet Publicity
- Special Events
- Crisis Management
- Audio Productions
- Video Productions
- Television & Movie Product Placement
- Satellite News Releases/Interviews
- Cross Promotions/Tie-Ins
- Planning and Directing Media Tours
- Appearances at Public Events
- Sales Meetings
- Brochures
- Point-of-Sale
- Trade Shows
- Contests/Sweepstakes
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